Privacy Policy

Effective date: Feb 3, 2026

1. Introduction
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, purchase NFC pet tags, or otherwise interact with our services.

2. Information We Collect
Information you provide: name, email, shipping and billing address, phone number, payment information (processed by third-party payment processors), and any other information you enter when placing an order or contacting support.
Transactional data: order details, purchase history, returns, and communications related to orders.
Device and usage data: IP address, browser type, device identifiers, pages visited, referral source, and interactions with our site and emails (collected via cookies and similar technologies).
Optional data: pet information or tag registration details you choose to store on or link to an NFC tag.

3. How We Use Your Information
To process and fulfill orders, including payment processing, shipping, and returns.
To communicate about your orders, account, promotions, updates, and support requests.
To personalize and improve our website, products, and marketing.
To detect, prevent, and address fraud, security issues, and abuse.
To comply with legal obligations and enforce our Terms.
4. Legal Bases for Processing (where applicable)
We process personal data based on contract performance (order fulfillment), legitimate interests (fraud prevention, service improvement), consent (marketing communications where required), and legal obligations.

5. Sharing and Disclosure
Service providers: payment processors, shipping carriers, hosting providers, email and marketing platforms, analytics providers, and other vendors who perform services on our behalf.
Legal requirements: when required by law, regulation, or legal process, or to protect rights, safety, or property.
Business transfers: in connection with a merger, acquisition, or sale of assets; users will be notified if their personal data is transferred.
We do not sell personal data to third parties.

6. Cookies and Tracking
We use cookies and similar technologies to operate our site, remember preferences, analyze usage, and deliver relevant marketing. You can control cookie preferences through your browser settings and any cookie consent tools on our site.

7. Data Retention
We retain personal information as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and legal requirements.

8. Security
We implement administrative, technical, and physical measures designed to protect personal information. While we strive to protect data, no system is completely secure; we cannot guarantee absolute security.

9. Your Rights (where applicable)
Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict processing of your personal data; to object to processing; and to request data portability. You may also have rights to withdraw consent and to opt out of certain communications.

To exercise rights or make requests, contact us using the details on our website. We may require verification before fulfilling requests and will respond in accordance with applicable law.

10. Children
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

11. Third-Party Links
Our site may contain links to third-party websites and services. We are not responsible for their privacy practices; review their policies before providing personal information.

12. International Transfers
Personal data may be processed and stored in countries other than your own. Where transfers occur, we use appropriate safeguards required by applicable law to protect your information.

13. Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions will be posted with a revised effective date.

14. Contact
For questions about this Privacy Policy or to exercise your rights, contact us using the contact details on our website.